I foster creativity and collaboration in business and tech. I’m passionate about empowering teams and driving growth.
I create cultures where creativity thrives through minimizing fear and demanding growth. I bridge the world between creatives and the rest of the business and tech world.
I live for adventure and when not at work, you’ll find me in the Cascade mountains or paddling the Salish Sea.
Experience
Logos
PE Owned Company Bellingham, WA / logos.com
October 2011 - present
I led a comprehensive company rebrand with a research-driven strategy to unearth the essence of the Logos brand. This included rearchitecting our suite of brands made of multiple e-commerce websites, desktop, mobile and web applications.
I hired and led a multi-disciplined team of up to 40 creatives responsible for brand marketing and content creation including magazines, documentaries and book cover design four our in-house publishing house.
Led magazine business unit, managing three titles with up to 100k circulation, ranking as second most acquisition channel for the company.
Created and led a team for a distance education product that generated $10M+ in sales.
Developed film team producing documentaries with 6.5M+ views on YouTube and 150k subscribers.
Secured an NPS score of 69 through automated NPS system with 100k+ responses.
Conducted three international, multi-platform and location livestream product launch events.
Launched a stock photography product with 26,000+ photos, offering location, studio, and flat lay options.
Areas of Expertise
Brand Strategy & Execution
Creative Direction
Team Building & Leadership
Visual Identity
Marketing Communications
Staff Training & Development
Graphic Design
Video & Motion Production
Content Strategy
Relationship Building
Project Management
Brand Development/ Positioning
Campaign Management
Brand Architecture
Sales & Revenue Growth
Additional Experience
Communications Director
Oct 2006 – Sept 2011 Christ Community Church
Omaha, NE cccomaha.org
Marketing Director Aug 2002 – Oct 2006 Duluth Pack Duluth, MN duluthpack.com
Marketing Director June 1999 – Dec 2000 Council on Alcoholism & Drug Abuse Santa Barbara, CA cadasb.org
BS - Business Administration, Marketing Major University of Nebraska at Omaha Led UNO’s National Student Advertising Team twice, going to nationals once